apple would avoid using the term Metaverse Until this becomes in the public domain. This is the line that he marked Tim Cookconvinced that the majority of the population had very little knowledge of the technology involved.
as evidence dictates We see the term pop up in our annual earnings calls apple Once only. of a different opinion Zuckerbergwhich counts 36 quotes Metaverse In the records corresponding to his group. To make everyone agree on a recent report prepared by him KPM extensionwhich depicted a completely different situation than had been assumed Executive Director From apple.
And for those who read between the lines, the possibility is that Apple is already operating in the sector while they call it something else. Which would be more than understandable given the large number of companies that have already entered the sector. And we will still be able to invest in it even with the secure platform Capital.com – Go here for a free virtual account with the best of the market and artificial intelligence – A broker that allows us to invest in all the major cryptocurrencies in the sector, well after they are included 476+ in the price list.
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Apple “avoids” the metaverse, though…
The news is of great importance: apple Avoid using the term Metaverse Because people basically don’t know what it is. The news is shocking, as it comes from the company that has previously surpassed any other 3 trillion dollars of capitalization. A company that, needless to say, makes technological innovation (and not only) its DNA.

What is so shocking about these statements we will analyze later. So let’s leave room for reflection Tim Cookcollected in a recent interview conducted by our Dutch colleagues at Bright.
Many companies talk about the metaverse as the ultimate horizon of purpose. We do not use this term, and we have good reasons for pursuing our choice. It is important for people to have a clear idea of what they are facing. And I’m not sure normal people can tell you exactly what a metaverse is.
Those heavy words Tim CookCEO of applewhich you define instead in programming The only universal language, and most of all after the mother tongue. He continues: his augmented reality Technology’s greatest promise For the future. for cook viewers soon AR They will be the gold standard and what you remember app store Already fully equipped with AR applications.
In short, everyone drags tahini to their mill, and God forbid. And also on the other side of the fence Zuckerberg continues his mission To move the giant Half Towards the gradual adoption of the technologies underlying the so-called Web 3. On the other hand, two opposite poles do not attract each other cook He has already expressed his contradictory positions in this regard, especially when he is at home Half shift estimates on the chain They quoted all expenses for approx 10 billion of dollars.
AR, which will be used for…
For such a CEO’s firepower apple He responds by citing the immersive experiences made possible by technology ARdescribing it as dominant for the foreseeable future.
on earnings calls apple Anyway call Metaverse Appearing only once in the last year, vs 36 in the corresponding documents Half. Who will be right? It’s hard to say: apple Bet it all AREven if at the beginning of the year He had publicly shown interest in the Metaversewhile the rest of the world seems to be going in a completely different direction.
We can cite hundreds of cases, by toy multinationals even include The world’s leading credit institutionsfrom the world of scientific research with The most prestigious universities In the front row to get to Public administrations are increasingly looking into the metaverse A place to make public service more efficient. And the desire to level up, there are integers Countries that invest in this technologyto generate thousands of jobs and billionaires profits.
There is no shortage of examples, and not just in the business sector. So maybe people are not as ignorant as the righteous would like cookwhose encounter seems to be more of a strategic move than active awareness of the current situationAnd the At least according to data reported by KPMGanother subject of indisputable caliber and authority.