Clothing and accessories are the product categories on which Christmas expenditures will focus for 57.2% of families. Beauty products came in second place (43.4%), followed by consumer electronics.
The online channel also remains top for Christmas purchases this year: Amazon and other public marketplaces are cited as the main channels by more than four in ten households. The percentage of those who would rely on shopping in the city increased slightly (38.9%), with particular emphasis on the streets in the centre.
GFK, technical product sales fell
On the other hand, the analysis company GFK noted a decline in the week of Black Friday in relation to the Italian consumer technology market, which recorded sales of 492 million euros, a slight decrease compared to last year (-1.3%), although there has been a recovery compared to previous weeks.
After strong market growth in 2021, the consumer technology sector has started to show negative trends in recent months. The reasons can be found in the saturation effect in some sectors that have experienced strong growth in the last two years (primarily IT and office) and in the difficulties of the economic context associated with inflation, increasing energy costs and growing consumer uncertainty.
However, during the week of Black Friday, there was a +125% increase compared to the average return for the week referring to last year. Comparing No. 2022 to Black Friday 2019, the market capitalization increased by +2%. Above all, the online channel is growing (+9%), while the traditional POS is slowing (-7%). For the week of Black Friday, internet sales contribute 37% of all sales.