More and more Ravenna companies are focusing on sustainability Choosing to include it among the objectives of their business strategies, a sign of a clear attitude towards the environmental and social impact of their business which means extending this concern to all business operations: in 2021 the Chamber of Commerce will know, on the basis of the thirteenth report of the Symbola Foundation and the Unioncamere on the Italian green economy, 26.6% of all Ravenna companies in industry and services have invested, or will do so this year, in sustainable technologies to reduce environmental impact, save energy and contain carbon dioxide emissions. A trend that includes all sectors of the local economy – from the more traditional ones to the high-tech ones, from“Agri-food to construction, manufacturing to chemicals, energy to waste – which goes up to 40% in manufacturing.
The green orientation is therefore confirmed as a strategic factor for our province: the green economy accounts for just under 10% of the value added of regional GDP, and more than 14% of the appointments expected by Ravenna companies for the next few months relate to professional figures linked to sustainability, that is, employees who apply skills “green”. Low-impact heating systems installer, energy engineer, greenhouse gas emissions auditor, environmental statistician, organic agri-food marketing operator, environmental risk manager, emergency engineer, sustainable architectural designer , a material recovery demolition expert, historic urban restoration expert, sustainable window and door manufacturer and recycled product marketing expert.
Moreover, green firms have a much higher dynamism in foreign markets than in the rest of the regional production systemThey issue in 36% of cases, compared to 27% of those who do not invest in green spaces. in manufacturing 44% vs. 24%. They are more present in non-European markets. Moreover, green companies innovate the most: 24% have developed new products or services, compared to 10% of non-investors. Driven by exports and innovation, turnover increased between 2020 and 2021 in 49% of companies that invest green, compared to 38% of other companies.
At this dramatic stage – confirmed Giorgio Gobberti, Special Commissioner of the Ravenna Chamber of Commerce – The need for decisive change towards true sustainability emerges most strongly, which can involve business and production processes. New report data on green Economics shows us how this awareness is pervasive in our region, and engages businesses, foundations and non-profit organizations in developing new models of value creation for the benefit of society. The Chamber of Commerce has been promoting the circular economy for years through many initiatives in the region and the dissemination of good practices, building stable networks of cooperation on this issue. it is necessary – Guberti concluded – Join everyone’s efforts to combine economic development with social cohesion and environmental protection: only in this way will we be able to generate value for society and our business system “.
It is also for this reason that, as in times of a pandemic, the Chamber of Commerce will guarantee companies the greatest economic support but is also committed, together with the trade associations, to formulate concrete proposals to simplify, for example, the bureaucratic procedures for the installation of alternative energy systems. Furthermore, the Viale Farini Authority is considering an invitation to tender for the purchase of functional goods and equipment for energy saving and / or water saving that allow the company to reduce costs and the use of polluting fuels.