The technology launched by FIAT is, in fact, the first of its kind to fuel an end-to-end sales experience in the metaverse, revolutionizing the brand’s complete customer experience.
In the Metaverse store is the FIAT Product Genius, a person incarnate, who answers in real time any customer question.
“At Fiat, we are once again at the forefront of offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is a first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of Fiat. Simple and easy. use, in line with the idea of ”technology is easy”, and accessible to all, thanks to its technology – stated Olivier François, CEO of FIAT and Global CMO of Stellantis. “In short, it is our way of making our customers’ experience personal, thanks to the interaction with a person, And even easier, in line with our social mission to meet the current need to simplify people’s lives. Customers will be able to explore and purchase the Nuova 500 La Prima by Bocelli from the comfort of their own home, thanks to a human-supported, instant, realistic and stress-free process.” A unique experience that will extend to the scope Nuova 500 completely by the end of 2022. Moreover, by the first half of 2023, customers will be able to explore a variety of models in the Metaverse store, and starting from Italy, our revolutionary customer journey will also be available in other markets.”
The FIAT Metaverse Store has been developed in collaboration with Touchcast and Microsoft, who have designed this experience specifically for the FIAT brand. Touchcast’s Metaverse-as-a-Service platform is built on the Microsoft Cloud and provides customers with access to the metaverse without the need for VR headsets, avatars, or specialized hardware. The result is a synthesis of digital and physical, in an immersive experience like no other.
The FIAT Metaverse Store is able to instantly transfer the customer “to” FIAT (LINK). Once inside, the customer will be greeted by a Genius product, and together they will be able to explore the car in a wide 360-degree perspective and learn about its technology, asking questions about electric mobility, charging methods and the contents of the new 500. Moreover, the customer will be able to closely monitor the operation of the infotainment system, the various driving modes or the electric charge of the car. The customer will also have the possibility to customize the model by choosing its body, color, interior and any other desired feature, and to see the car change virtually in real time. Furthermore, the fully immersive FIAT tool allows you to recreate a driving experience aboard Bocelli’s new 500 La Prima in La Pista 500, on the roof of the Lingotto building in Turin to demonstrate the ADAS safety systems that enable the new Level II autonomous driving of the 500 .
To meet customer needs and adapt to their leisure time, Product Genius is always available, Monday to Friday from 9:00 to 20:00 and Saturday from 10:00 to 18:00.
With the new FIAT Metaverse store, the brand continues its journey towards a simple but innovative customer journey, in continuity with the strategy of simplification that began a few weeks ago with the configuration of the new range.
The entirely digital experience is accompanied by the physical experience: the customer can, in fact, decide to go to the nearest dealership for a test drive.