Fiat Metaverse Store It is the first interactive showroom in the world powered by metaversemaking the Italian auto brand a true leader in offering an immersive and at the same time simple brand experience.
technology launched Fiat It is, in fact, the first of its kind to enhance the overall retail experience in the metaverse, revolutionizing the entire customer experience. In the Metaverse Store is present Product Genius From the company, a person embodied, answering in real time any question from customers.
Fiat Metaverse Store: Here is the world’s first interactive showroom in the Metaverse
Olivier FrancoisFiat’s CEO and Global CMO told Stellantis that they at Fiat are once again at the forefront of delivering an innovative and stress-free brand experience to their customers. In the pure style of the Torino brand, the Fiat Metaverse shop is a first in the automotive sector.
It’s a magical experience, an immersive human-driven journey in the world of Fiat. Simple and easy to use, in line with the idea of ”Technology is easyAnd everyone can access it thanks to its technology.
In short, it is Fiat’s way of making the experience of its customers personal thanks to the interaction with the person and even simpler in line with the company’s mission to meet the current need to simplify people’s lives.
For the first time, customers of the Turin house will be able to explore and buy The first Fiat Nova 500 from Bocelli From the comfort of your own home thanks to an instant, realistic and stress-free human-assisted process.
We are talking about a unique experience that will be expanded to the entire range of the Fiat 500 Elettrica by the end of 2022. Moreover, by the first half of 2023, customers will be able to explore a variety of models in the Metaverse store and, starting in Italy, it will be a journey The revolutionary client is also available in other markets.
The brand new service takes advantage of Touchcast and Microsoft technologies
The Fiat Metaverse Shop was developed in collaboration with touch broadcast And the Microsoft, who designed this experience specifically for the Stellantis brand. there Metaverse platform-as-a-service Touchcast is built on the Microsoft Cloud and provides customers with access to the metaverse without the need for VR headsets, avatars, or specialized hardware. The result is a synthesis of digital and physical, in an immersive experience like no other.
The Metaverse Store is able to instantly transfer the customer “into” Fiat. Once inside, the Product Genius will welcome the customer and together they will be able to explore the vehicle with a wide 360-degree view, learn about its technology and ask questions about electric mobility, charging methods and the contents it offers. The new 500.
In addition, the customer will be able to closely monitor the operation of the infotainment system, various driving modes or the electric charge of the vehicle. The customer will also have the possibility to customize the model by choosing its body, color, interior and any other desired feature, and to see the car change virtually in real time.
In addition, the fully immersive Fiat tool allows you to recreate the driving experience aboard Bocelli’s new 500 La Prima in La Pista 500, on the roof of the Lingotto building in Turin to demonstrate the Advanced Driver Assistance Systems (ADAS) that allow the electric city car to display Level 2 Autonomous Driving.
To meet customer needs and adapt to their leisure time, Product Genius is always available, Monday to Friday from 9:00 to 20:00 and Saturday from 10:00 to 18:00. With the new Fiat Metaverse store, the Turin brand continues its journey towards a simple but innovative customer journey, in continuity with the strategy of simplification that began a few weeks ago with the configuration of the new range.
The entirely digital experience is accompanied by the physical experience: the customer can, in fact, decide to go to the nearest dealership for a real test drive.