New York, London, Milan, Paris. Next destination: decent country. if it was Metaverse Fashion Week Was it about to become a fixed and recurring date added after the four most important fashion weeks in the fashion system? The French capital officially passed the fall-winter 2022 2023 fashion shows Metaverse And yes, Decentreland will host them. But who will be there? What will happen? And above all: Who will the metaverse fashion shows be open to? Let’s take stock of all that lies ahead.
Metaverse Fashion Week: where the first edition will take place
Coordinates: www.decentraland.org. The first Metaverse Fashion Week in history (for costumes, but also from the metaverse itself) This month it will take place from March 24 to 27. The good news is that, unlike traditional fashion weeks, you don’t need to be an industry insider to gain access. The avatars of fashion houses big and small will present their Fall-Winter 2022 2023 collections in fashion shows whose doors (digitally) will be open to all: after all, all that is needed is a Wi-Fi connection and a great desire to explore metaverse. The entire atmosphere of fabulous Fashion Weeks will be enlivened not only by fashion shows: In fact, Decentreland will also host great events (See also: after parties, like the one thrown by Tribute Brand on March 25 at 10 p.m.) and pop-up store openings (Remember the Benetton experience during Milan Fashion Week?). In short, there will never be a shortage of 3D interaction and there will be no competition for front row seats at fashion shows.
Metaverse Fashion Week: Who’s Going?
So far so obvious, however What fashion houses will be participating in the first Metaverse Fashion Week? So far, some of the people confirmed will be Etro, Dundas, Dolce & Gabbana, Hugo Boss, and Paco Rabanne. As for how these iconic brands are experiencing their existence in the metaverse, some preview news was revealed to us by Giovanna Graziosi Casimiro, Director of Metaverse Fashion Week who spoke about it with Vogue Business It reports that “Participating brands will essentially showcase new collections or new interpretations of existing pieces. There will be an upscale shopping area, designed to resemble the Rue Montaigne in Paris, and the brands will sell both digital and physical items, though details have yet to be announced.”
Save the date! Luxury fashion brand Auroboros will close its first Metaverse Fashion Week. In the 3.0 space of Decentreland, the founders of the brand – Paula Sello and Alissa Aulbekova – will join UNXD, a marketplace where it is possible to buy with non-fungible tokens and immerse themselves in a virtual space to live and experience 360 degrees. The signed digital group is called Auroboros Imitation of nature After making its digital debut at London Fashion Week and showing at the Victoria and Albert Museum, it will be auctioned at UNXD. Consists of 6 digital themes that are 100% sustainable and made with 0 waste materials.
Pros and cons of the first Metaverse fashion week? Certainly, the complete absence of movement of professionals from one (fashion) city to another would be typical: zero emissions means a more sustainable fashion week from an environmental point of view. But humanly sustainable, right? At a historic moment when we all, now more than ever, need physical contact with each other and tactile connection with fashion… What (digital) lessons will we take this time out from the first fashion week in the metaverse?