For footballer Cristiano Ronaldo, this is not exactly one of the best periods from a sporting point of view.
However, a recent novelty can once again make the footballer and his fans smile: Binance, the largest exchange in the world, has put up for sale NFTs (Non-Fungible Tokens) of the Portuguese champion.
It is a group of seven animated figurines with four different levels of rarity:
- N (normal);
- R (rare);
- SR (extremely rare);
- SSR (Super Super Rare).
Each NFT depicts Ronaldo at an important moment in his career (goals, bicycle kicks, celebrations, etc.).
Binance only has 5 SSRs and 40 SAR for sale, both of which can be purchased exclusively through auction.
The remaining 600 R and 6000 N were featured on the Binance Launchpad, a Binance-exclusive platform dedicated to launching the most interesting projects to offer to exchange users.
Depending on the rarity of the NFTs, some “goodies” are included such as
Personal messages from the soccer player, signed promotions, access to future versions of NFTs, and a mystery box.
NFTs and Ethereum
But what are NFTs? They are collectibles that have a certificate of exclusivity on the blockchain.
In essence, NFTs are nothing more than smart contracts in which the information of the creators, buyers and sellers of digital sequences is tracked.
It is important to highlight that most of the NFTs are based on the Ethereum blockchain, and thus are among the most used currencies to enter this market. This feature, should non-fungible tokens spread more aggressively, could benefit the performance of the cryptocurrency itself.
If you need information on where and how to buy Ethereum, you can take a look at the relevant guide on the site Cryptofacili.com.
NFTs and Sports
The Portuguese champion’s initiative is certainly not the first and will not be the last in the sports arena marketing and sales.
In a world as iconic as football and beyond, non-fungible tokens lend themselves well to becoming an important revenue component of a team’s balance sheet; There is talk of a movement already generating $2 billion overall (perhaps only art can do better from this point of view).
And so we will increasingly see virtual posters, signatures, prizes and highlights in the form of NFTs; The potential is really huge.
Another similar initiative in the field of sports / NFT is that of Sorare, which has appointed Lionel Messi as its official ambassador; The French company has created a fantasy football based entirely on virtual stickers, or on an NFT.
Even the basketball world isn’t watching.
Dapper Labs has partnered with the NBA and created the NBA Top Shot platform, through which fans can purchase some of the hottest (digital) games.
These moments can then be resold on a marketplace within NBA Top Shot.
Many other initiatives are about to hit the market.
Posters 2.0 are already among us.