Brands are approaching NFT and Metaverse to win customers

We live in the historical period of innovation, the Metaverse, NFTs and brands certainly cannot remain indifferent, on the contrary, they are trying to exploit these innovations – some more or less – to attract customers, especially those of Generation Z.

Youngsters are comfortable with new platforms and virtual reality and want increasingly immersive experiences. They want to feel the interaction with brands of all kinds, and the latter, in turn, must always be kept up to date so as not to lose customers. But How to Benefit from NFT and Metaverse for Business? Here are some current data and news.

Luxury brands conquer the Metaverse

So far, e-commerce has conquered a Mind-boggling market value And online platforms provide fertile ground for developing ultra-innovative marketing strategies, based on current news. Brands – especially luxury brands – know this all too well and have already launched virtual collections to buy in the Metaverse; Always here, fashion shows and other events are organized.

Famous luxury fashion brand Philip Plein I invested $1.4 million in stock in the Metaverse, where he bought virtual spaces to create Plein Plaza. At the same time, the development houses have been improving the technologies more and more, so much so that in March 2022 the first was held Metaverse Fashion Week Inside the Decentraland platform. Among others, Dolce & Gabbana took part. Virtual mannequins and models were shown inside a square-eight displaying the – always virtual – collections of various fashion brands.

Among the most avant-garde brands, Balenciaga, Louis Vuitton, Gucci and Bulgari stand out. Everyone has tried both NFT and Metaverse.

NFT and Branding, Marketing Opportunity

NFTs stands for Non-Fungible Token, which is a digital product that cannot be recreated. This is any digital content, such as a GIF, video, or image that is certified by the NFT as if above it has the author’s signature. The original is identifiable and no one can reproduce it. The birth of these products is linked to the blockchain, allowing the creation of non-replicable items. The term NFT became particularly popular when Mike Winkelmann produced and sold an NFT of 50,000 JPEG images for $69.3 million at auction, paid for in digital currency.

there The birth of NFTs He gave life to what is called the art of cryptography. But these tools can also be an opportunity for companies that want to Tell stories. The practical case is a case Campbell which celebrated its history by revisiting in an original way the signs that have been followed in its long history.

The project was done in collaboration with designer Sophia Chang who, along with the brand, has created a series of NFTs that aim to highlight the evolution of the iconic white and red label of the American soup. The work also made it possible to celebrate Andy Warhol, the artist who created the famous artwork dedicated to Campbell’s Soup.

In short, marketing subscribers can never rest: they must constantly update themselves and find new opportunities for themselves. Brand promotion.

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