What do four wheels do inside the Metaverse? The automotive sector is also exploring this new world, looking for opportunities to seize and create new ways to connect with potential customers. BMW and Nissan have already made their move, and many more may follow soon. Ladies and gentlemen, this is the big track!
Metaversemetaverse, metaverse… Everywhere we turn we hear nothing but talk of this apparently inventive channel of communication Invest in every sector. Although the public the current You don’t replicate these environments yet in your usual fashion, and certainly as a complete outsider, the metaverse is firmly entering the daily lexicon of each and every one of us. against Companies have already entered this new channel Communications, reserve an actual front row seat for The other important thing from Internet.
You definitely can’t miss a stripthe carswhich has always been at the forefront of marketing and communication strategies: after the historic battles between commercials Mercedes And the BMW, Ingenious campaign Volkswagen to launch him beetleThe rise of the Tesla world and the launch of the very Italian style Fiat 500Here it is, the beginning of a real march to conquer the metaverse.
As we well know, there is no single metaverse (in this article we examined the main virtual universes that are already operating today), so even the methods choices from different car manufacturers Different And it’s full of obstacles, but at stake is a potential customer’s attention and a site that’s…at the top of the category!
BMW, Nvidia and the digital twins
for about a year BMW and Nvidia have entered into a partnership With the aim of developing their presence in digital channels, using new technologies such as the metaverse to get closer to potential customers and Digitally simulate all stages of production to improve operations.
Apparently, the process was quite a success, as the company claims it reduced planning time more than 30% thanks use virtual factoriesphysical digital copies of physical systems that allowed for better circulation of information. With this technology, it was possible to simulate the design and production processes down to the smallest detail.
During BMW’s presentation and the production Omniverse, the automaker announced to the public thatThe German factory in Regensburg has a true digital twinA faithful clone in the metaverse who is constantly attached to a physical implant. Able to reproduce all processes and operations in real time To reduce planning and production times and costs, improve product quality, ensure worker safety and reduce the number of errors.
Hyundai and metamobility
password: meta navigation. The new doctrine, born as Crashes between Metaverse and navigationin 2022 becomes a real slogan for Hyundai that, through the use of AR, wants to allow the public to Crossing the boundaries of “physical” mobility, yet inevitably linked to space and time. At CES 2022, the world’s leading technology event, Hyundai revealed its vision of how the automotive industry will evolvethe cars Thanks to the latest innovations: unlimited freedom of movement of people, significant investment in technology and the merging of the physical and virtual world.
“The idea behind Metamobility is that space, time and distance will become irrelevant. By attaching robots to metaverses, we will be able to move freely between the real world and virtual realityhe declared Chang SongPresident and Head of Transportation as a Service (TaaS) Division at Hyundai Motor Group
According to Hyundai concept, A car doesn’t have to be just a car: Thanks to augmented reality, it can become a reality entertainment toolcommunicate with virtual worlds through virtual reality models, and even become a useful meeting room to see co-workers.
Doom in Metaverse
The metaverse could soon be the new track for the world’s most powerful racing cars, capable of injecting adrenaline into enthusiasts with just the iconic roar of the engine. McLarenWith the aim of expanding its borders and giving its audience unique experiences entered into a partnership With InfiniteWorld, a platform capable of bringing together the physical and virtual worlds.
“The partnership aims to push boundaries and raise the bar for the experience, both of which are synonymous with the McLaren brand in everything we dohe explained Gareth DunsmoreMarketing Director, McLaren Automotive.
The collaboration will initially aim to promote existing digital content, but projects leading up to launch are on the way Generate cryptocurrency and some NFT to collect. NFT coins can be used in Buy exclusive experiences both in the metaverse and in McLaren showroomswhile collectible NFTs will be Representations and videos featuring the British car manufacturer’s top models as subjectsIncluding single-seater Formula 1 cars.
Nissan 3D showroom
also April Participate in the race Conquest of Metaversemaking huge amounts of digital content available and above all creating exclusive experiences.
Japanese car manufacturer Created a real digital version of the showroom, thanks to which potential buyers can test all the company’s highly advanced technologies and proposals from the comfort of their own living room. The initiative was created to launch New model named Ariya, which users will be able to experience by participating in a real virtual tour. It was so successful that the Japanese automaker soon I decided to make all other models available immediately.
In the showroom, Nissan uses a technology called Not visible (I2V), which allows you to Show some elements of the metaverse in the real world, with nearly endless applications. Example? The driver will be able to get advanced information about the surrounding area in real time and will be able to engage avatars of friends and relatives for an “in-company” driving experience.
Metaverse on Four Wheels, Holograktor Project
As they say, if Muhammad does not go to the mountain, the mountain goes to Muhammad. So instead of taking the cars into the metaverse, some automakers saw fit Bring the metaverse inside the cars, through the extensive use of augmented reality. Currently there are no cars on the market with it.Standard MetaverseBut there are some sample concepts that can make us understand what the next trends will be.
The most avant-garde model that has managed better than others to better integrate the concepts of the physical, virtual and metaphysical world is certainlyholographic, an electrical model from WayRay. Maybe The driver is guided remotely by a virtual reality viewer constantly connected to the on-board cameras, The seats are equipped with a joystick To play (on screens installed inside windshields and windows) with other real players within the metaverse, or to be able to entertain yourself by watching your favorite TV shows or streaming videos. Also, if the driver is wearing augmented reality glasses, the system allows it Make others appear in the passenger seatsuch as relatives or friends, such as 3D avatars.
There will also be a choice Ad placementwhich would provide companies with an opening to promote their products, while the consumer a way to contain the operating costs of the vehicle.
Holograktor can continuously learn each person’s driving habits and styles, and adapt from time to time to provide the best possible driver experience.
The future of cars
The automotive world has always been oriented towards new technologies and today, with the advent of the metaverse, it is certainly no exception. Automakers are doing it New options to improve people’s safetybut is also directed at Introducing new entertainment options to the people. Practically taking it for grantedThe emergence of self-driving carscompanies are ready to take another step forward and change the concept of leadership forever.
The auto metaverse is also empowering More interaction and the An opportunity to preview innovative products Without leaving your home, a convenience we can hardly do without.
Today we still don’t have the metaverse in our car because of the obvious security issues that would arise, but in recent years we’ve gotten used to the fact technological revolutions Able to solve seemingly intractable problems. So… it’s just a matter of time and soon we’ll have a whole world inside our car.
We will continue to document ourselves and monitor all the major auto manufacturers’ moves to tell you the next steps taken in this futuristic world. So keep following us and as always…
see you soon!
Cover credits: Sasatimes.com