What happens when a file blockchain Meet the high-end watch industry? It happens that the first hour is combined with NFTs (Non-Fungible Tokens): the group Ingenieux “Liaison”, Created in collaboration with the market Hodie NFT. The first watch of the “Liaison” series, No. 0 of 99, was auctioned at Antiquorum Geneva on November 6, with a starting price of €6,000. Another 99 pieces of the Ingenieux “Liaison” NFT collection can be reserved at the Hodie NFT Market and are available at the Ingenieux store at Via Bagutta 8, in the heart of Milan’s fashion district.
Liaison watch
The stopwatch includes an NFT, a unique token that is represented by a unique, timeless animated digital artwork created on the sidechain Bitcoin Liquid. The wristwatch is both modern and traditional, with the case and Guillochet dial recalling the famous designer’s drawings Gerald Genta. The chronometer features the Pantone 1837 C “turquoise” shade and the durability of stainless steel. The collection is designed as a tribute to two watchmaking icons: Nautilus From Patek Philippe and the Royal Oak From Audemars Pigot. NFT represents the value of the iconic watch created by the designer Andrea Tamburinias well as a validation facility on Blockstream’s Bitcoin Liquid side chain.
NFT for “Liaison”
The phygital experience begins with choosing the custom packaging for your Ingenieux “Liaison” watch, which is done by making a private appointment at the Ingenieux boutique in Milan. The experience continues, thanks to NFT, with access to exclusive invitations to luxury watchmaking auctions and one Ingenieux event per year. Finally, whoever acquires the NFT will have access to priority purchase in later versions.
But why is the NFT included in the watch? “The blockchain NFT proves the uniqueness of a watch, because no one has ever created an NFT connected to a watch. Other brands have authenticated the uniqueness of watches with QR codes, but now the blockchain is also being added,” he asserts. Marco Mavilla, the entrepreneur behind Ingenieux. Moreover, NFT makes the watches traceable and guarantees their authenticity. “Ownership is penalized by means of the blockchain code and to sell the watch, the token must also be sold. This discourages thieves and fences,” Mavilla points out.
Who is Ingenieux?
Ingenieux was founded in 2021 by entrepreneur Marco Mavilla. The watch design was entrusted to Andrea Tamburini, who has been cooperating with Mavilla since 2007 in the famous brand twiwatch. Their expertise in the world of watchmaking has led to the opening of more than 700 boutiques globally with great success, thanks to their unmistakably colorful, modern timepieces. With Ingenieux and their complementary skills, the two advance the idea of innovation for luxury watches, approaching Web 3.0 and blockchain in an unprecedented feat in the sector. After all, Ingenieux aspires to be the focal point between beauty, meticulous craftsmanship and cutting-edge technology to create the future of fine watchmaking.