Sociologist George Simmel He defined fashion as one of the most popular sectors on the world stage, “with the magic of the beginning and the end together” and “the magic of creativity and at the same time fleeting.”
A fine line seen today in a digital space for entertainment, but also in business, such as the Metaverse, where amid great animation and travel, many projects are at stake, with important interests behind them and all the prospects still to be explored.
To get a more accurate idea of how Metaverse fits into the sector, just consider the platform decentralizationa virtual venue where many brands took to the field over the weekend for their premiere Metaverse Fashion Weekwith their fashion collections in the form of deniedassociated with a large variety of functionality including the ability to purchase items in real time.
After starting with Dolce Gabbana And the Etro (left, pictured above), stands out among the brands that have taken to the field Hogan (pictured below), who decided to launch Hogan’s Funky Group Nft With a sponsored private party Brow Housea creative studio that develops and assists popular web 3.0 digital artists, which includes names like Silvio RondelliAnd the Yoann de JeterAnd the linearAnd the Vincent Giotti And the Finn Brainbrook.
The new group of Hogan X It will be available to the public from April 3, 2022 Exclusively. com And in a pop-up shop in Decentraland, inside Boson protocol marketspecially designed for the purchase of luxury and exclusive physical products in the form of denied.
He declared, “Hogan has a natural instinct for innovation: the project is a step forward for our brand in the digital age.” Andrew Della ValleHogan, President and Vice President Todd groupspecifying that “Exclusible’s innovative and much-needed web3 activations are famous all over the world and that is why we decided to collaborate with Thibault LaunayCo-Founder and CEO of Exclusible, and his team are on a new adventure.”
As indeed, Etro and Dolce & Gabbana, also the home of the Lebanese fashion designer Elie Saab Opened in collaboration with Unxdthe main platform denied Luxury, a two-story store in Decentraland (pictured below), where harmonious hues of black and white, with metallic detailing and striking one-piece embellishments enhance the latest haute couture collections. The CEO commented: “We anticipate decades of perfection in the future, exploring the relationship between the physical and the metaphysical.” Elie Saab Jr. “Embracing digital innovation allows us to expand our horizons into new communities,” he concluded.
Tommy Hilfigerthe brand he owns PVH Corporation.created a digital sales platform (pictured below) in the Boson Protocol market in Decentraland, allowing consumers to buy denied to materialize them or physical items from within the Metaverse. This reinforces the American brand’s commitment to innovation, following its launch in 2020 Tommy Island in animal crossingstrategic partnership with Roblox In 2021 and 2022 for the first time Tommy teama game-focused initiative.
Another successful Metaverse Fashion Week event was the Philip Blaine (pictured below), which happened on Blaine Plazawhich is a place specially created, designed and built $ cipher king, The creative duo founded by the founder of the house and by Anthony Todesco3D artist. The company presented its first digital capsule of seven complete looks, with each piece coming with its own unique identity, and positioning itself in a price range of 1,500 to 15,000 euros. “Just as in the real world, no one wants to wear the same clothes for a whole week and no one likes to go to a party in the previously displayed outfit, this happens in the digital world: people want to be unique,” emphasized Blaine.
mangothe leading fast fashion company, contributed to Metaverse Fashion Week by launching three joint works with Farkasan Argentine-Hungarian cryptographer (pictured below): Mango MetagirlsAnd the Mango Ad Astra And the Hannah in the cloudsAnd the denied Inspired straight from the models WolvesAnd the Cinema And the Monica. «Mango Metagirl “Inspired by the concepts of trust and freedom,” Farkas explained. Mango Ad Astraon the other hand, is a representation of the path towards a woman’s future, while Hannah in the clouds You want to show that the Metaverse is completely customizable.”
Another innovative approach was from Peter Dundas: the designer who wore his brand Mary J Blige to me Energy to perform with Eminem And the Snoop Dogg-Digitization of display clothing. For Metaverse Fashion Week, it has created its own space (pictured below and in the opening photo), to allow many customers around the world to purchase or customize models and accessories.
The surprises do not end there: eg Giuseppe Zanotti I decided on occasion to cooperate with her DeadFellaz and market neonoand put 1,000 sneakers on sale cobra In the form of denied, along with an outfit consisting of a baker’s hat, puffer jacket, and two T-shirts. Products that can be purchased on the platform and at the brand’s points of sale.
It was also not to miss this unprecedented fashion week cave dthe metaverse lifestyle marketplace you launched Stephen Reidwhich brought the brand to the world of Nft Bulovawith a hybrid watch model (available in versions Creator And the Special), physical and digital. In particular, those who purchased Nft (1,000 limited editions) had access to the wearable to use on their avatar on the Decentraland platform, in addition to the actual product.
In a global green fashion market that, likeDealing Report conclusions Sustainable Journalwill reach 8.5 billion dollars by 2023, jumping to 15.2 billion by 2030. A project such as Metaverse Fashion Week also shows an environmentally friendly side, since it is based on unique digital parts, which reduce material waste at the stage of production and final consumption: A non-secondary aspect of a phenomenon that is still in its infancy.