Big companies like Meta and Microsoft are investing billions of dollars to provide expertise in this field Metaverse Its users are now known, however Young generations Are they really interested in this new immersive reality? From recent studies in the US by Zipline, Piper Sandler, and Morning Consult, it appears that this is not the case; Or at least, their interest in the Metaverse would be moderate.
Metaverse: How are the younger generations feeling? some data
More and more the world of fashion, brands, artists and even politics is moving into Metaverse. However, despite the turmoil, the “but” remains a big one: According to a survey by financial firm Piper Sandler, Millennials And the Gen Z – the main sponsors of the metaverse – are still very skeptical of the idea of a world that’s “completely online”.
Study data found that half of the teens surveyed said they weren’t sure, or had no intention, to purchase a device to get access to Metaverse. Of the 7,000 teens sampled, it was 26% owns a VR device but uses it very little; While only 9% of those who do not own one would like to purchase one. Furthermore, of the 26%, only 5% frequent the metaverse on a daily basis, the remaining portion (approx.82%) He does this several times a month.
Very low interest rates, so when you think about it 4,000 children – Interviewed in a Morning Consult survey – About half of Millennials and Gen Z, even though they are used to playing online, say they are “interested or interested in any wayThis new virtual world.
It must be said that so far Metaverse It was used (or metaverses) mostly in entertainment and games: just think of Horizon Worlds – a highly interactive virtual game, launched by Zuckerberg’s Meta that has started testing to allow its users to monetize, Craft and sell items — or the $2 million collaboration between Epic Games and the Lego Group to create a kid-friendly metaverse.
Metaverse and Investments: How to Overcome the Skepticism of Young Consumers
What opportunities does Metaverse present on the front Economy and investment? Strategic advisors such as Gartner, Accenture, and Deloitte have identified significant new opportunities Work for business’s sake (especially for the retail and retail world) with the premise of establishing contact between customers and Metaverseand engaging them in “hybrid reality experiences” that take advantage of augmented reality and virtual reality technologies in physical stores.
But to make these new and innovative things “fruitful”. Business ideas (that is, to monetize it), the ability of big brands to overcome the skepticism of very small users. In fact, according to data sent in by Zipline’s survey of a sample of 600 people ages 13 to 50, eight out of ten belong to Generation Z. Metaverse It’s a familiar concept and more than half of them have used it before (via Buy NFTs or gaming activities). In terms of knowledge, millennials are more aware of metaverses, albeit smaller 37% He stated that he was actively involved.
However, the85% of young adults surveyed said they felt indifferent to children’s development of their existence in the metaverse big brands; This is evidenced by the fact that among all survey respondents, they are the most used Metaverse They did this to play video games (83%) rather than to shop (42%).
The Metaverse Economy and New Strategies for Metaverse Vendors
So the main challenge for retailers will be to overcome the shortage Understanding Metaverse, which Gen Z (43%), Millennials (43%), and Gen X (53%) cite as the main reason for not participating in this “parallel” digital reality (beyond financial hurdles and lack of time). However, an interesting fact—still unearthed by Zipline’s study—is that the vast majority of Millennials (75%) and Generation X (69%) declare that they are still interested in these things. “hybrid” experiences.
However, as with everyone new technologiesConsumers need time to understand their potential value, and only the right strategies will be able to show you how Investments in Metaverse It will be able to generate an economic return in the long run. Especially when it comes to retail, then, retail environments can be ideal for introducing shoppers to new resources and alternative retail experiences that can serve as a stepping stone to participating in so-called “Metaverse economy“.