Everything is set up decentralization for the kick-off Metaverse Fashion Weekthe first fashion show in the Metaverse, the parallel and virtual world where you can experience immersive experiences with your avatar.
From March 24 to 27, the decentralized platform based on the blockchain Ethereum You will be hosting a real event entirely dedicated to fashion: four days of complete digital immersion with an extensive program of shoppable shows and collections, with pop-up stores, events, concerts and after-parties as in physical events.
To experience this unprecedented Fashion Week in the Metaverse, there will be big names already at the forefront of innovation and brands eager to explore new business opportunities in a sector, according to forecasts by Morgan StanleyIt could generate up to $50 billion by 2030.
Certain Dolce Gabbana (New from the success of his collection of denied originwhich was launched in cooperation with the market Unxd), EtroAnd the Tommy HilfigerAnd the DundasAnd the horsesAnd the Nicholas Kirkwood And the Elie Saab.
“The Metaverse is nothing new to fashion and haute couture,” he says Sam Hamiltoncreative director of Dcentralland Foundation -. Our platform has been a cutting-edge reference point for fashion, ever since our wearable avatars launched in 2020. Since then, creators have pushed artistic and stylistic boundaries even further, creating a thriving business, with over $1 million in wearable avatar sales a year. Past.
The brands that will be on the catwalk – such as Dolce & Gabbana, Etro and Dundas, but also the Dutch specialist the factory and a selection of new designers – they’ll have the future at their disposal luxury area To show their creativity to visitors. Who, free of charge and without a particular invitation, will be able to try different sensory and interactive experiences, participate in events and talks and, of course, buy digital and real clothes.
Veronica Etrocreative director of the women’s line, one of the pioneers in this adventure: «I wanted to launch the new capsule Paisley liquid (pictured) Through a comprehensive new way of viewing the metaverse, where anything is possible – he explains. It’s a powerful message for Etro, a collection without gender boundaries in a fashion show open to all. The brand has always stood for journey and for us this will be a new, boundless journey into the magic of the metaverse.”
The fashion show will take place on March 25th The luxury fashion districtwhere Etro will open its first virtual pop-up store to allow users to purchase the brand’s clothing and accessories by landing directly on etro.com or to customize their avatars with items from the collection.
in