MIOO, together with MION and with the support of ATON, has set up an expert room in order to respond to the need for innovation in the fashion sector. During ‘Source’located at MION headquarters, visitors can touch the advantages of logistics and warehouse management that rely entirely on RFID technology embedded in Smart stickers by MION and on the onTag solution by Aton.
The same smart labels, thanks to the MIOO platform and interaction with blockchain HEDERA, become the consumer’s access key to collect NFT associated with newly purchased clothing.
The MIOO solution allows industrial warranties in blockchain For all garments produced by a brand at predetermined costs. The decision to adopt HEDERA as a technical partner makes MIOO the fastest, cheapest and most importantly sustainable solution in terms of environmental impact: HEDERA is in fact accredited, to date, as blockchain with less impact on the environment, With the power consumption per single transaction closer to that generated by a credit card transaction than that of other blockchains.
In order to make all aspects of these innovations understandable, visitors have the opportunity to visit the MION production plant, to experience the advantages of the solution .onTag From ATON and enjoy, by private viewers skylightAn immersive narrative experience about MIOO, made entirely in CGI (Computer generated images)are able to showcase them in the digital future of their products.
Advantages of fashion brands
The advantages of fashion brands are significant savings in terms of time and errors, extending to the entire supply chain, as well as a valuable source of data on the lifespan of clothing, useful for making strategic and business decisions. Automatic “near-real-time” periodic inventories, interactive totems that display information, suggestions and product availability considering physical and digital channels, and sales that don’t necessarily have to go through tillers are just some of the advantages offered in The Source.
The fact that each garment has its own unique identity, is endorsed in blockchainprovides brands with endless possibilities to market and activate their customers, holders of NFTs.
Each purchase will in fact be double: in addition to the clothes, the consumer will receive the corresponding NFT which, in addition to forming a “digital passport” for the clothes (certifying its authenticity and origin), will also be a creative asset (in the “form” you will want to give NFT) is able to fully testify to the brand’s values and communicate the future standards of the Metaverse.
Benefits to consumers
through Web application From MIOO the consumer will be able, in less than a minute, to redeem the NFT corresponding to the item they have just purchased, using their own smart phones In complete autonomy.
This simple process, as well as the guarantee of authenticity and ownership of the purchased item, are both certified in blockchainAnd the It will open up many opportunities for you that can be activated through the manager’s digital collateral, which you will thus becomeInteractive Metaverse object”And the Collectible, tradeable, and usable in the near future in the Metaverse.
“We wanted to create a place where our customers and prospects can understand the true advantage of having smart labels on their clothes‘, they say in the note Niccolo MionAnd the Ethan Geneny (MIOO founders) e Marco Bianchi (CMO of ATON). “The source is where we can view the entire process, from label creation and integration with logistics management systems, store management and multi-channel sales processes to NFT collateral, so that we can understand brands of the endless benefits that the application of these technologies can provide them: marketing activities Increasingly targeted, anti-counterfeiting and logistical support. Moreover, thanks to the MIOO functionality, consumers will have the possibility to receive and redeem their NFT items directly in-store for use in the digital world.”