La Liga And the Dabur LaboratoriesIt, a company active in the blockchain market, has launched an official non-fungible token (NFT) platform.
The platform will be called golazos It will feature a collection of digital videos based on iconic moments in La Liga.
As stated in the official release of LaLiga, the launch date of the edition closed beta The first drop will be on October 27th. For a chance to secure NFT fans can join the waiting list at www.laligagoolazos.com.
LaLiga Golazos was created to bring fans closer to La Liga through collectible digital videos called moments.
The platform features moments from the most iconic plays from all the clubs that have been part of LaLiga since the 2005/06 season, as well as key plays from every match day of the current season, and is available in both Spanish and English.
This agreement is also part mediapro, which will provide the historical images of the tournament and thus the continuation of LaLiga’s media partner collaboration. Incredible Dribbling & Skills, Incredible Passes, Incredible Saves, Defensive Plays & Brilliant Goals will be showcased in the NFT for fans all over the world.
“LaLiga is steeped in history, tradition and legendary moments, our fans are some of the most passionate in the world and we are delighted to offer them a new way to experience the moments they hold dear.”I announced Oscar May, Executive Director of Lega. “LaLiga Golazos allows fans to own and collect famous La Liga games and moments from 2005 to today. We’re constantly innovating new ways to bring LaLiga, its clubs and players closer to our fans and with our industry-leading partner Dapper Labs, we can give them the opportunity to truly be part of this fanatical experience.”
Fans who participate in the closed beta will have access to the first batch of LaLiga Golazos packs on October 27, dedicated to moments of legendary plays and players from the league’s most important rivalries, including El Clasico (Barcelona vs Real Madrid), Madrid Derby (Real Madrid – Atlético Madrid), El Gran Derby (Real Betis vs Sevilla) or Basque Derby (Real Sociedad vs Athletic Club), among others.
In addition to replays from different angles of the most extraordinary plays and reactions or celebrations of players and fans on the pitch, LaLiga Golazos moments in Spanish and English will include:
- theatrical narration of the work;
- Race stats.
- Player performance stats.
LaLiga stars Ansu Fati, João Félix, Luka Modrić and Marc-André ter Stegen have been selected as Project Golazos promoters during its launch and will be featured in promotional content that will introduce fans to the digital platform, as well as welcome them to the thriving Golazos LaLiga community built around the platform.
“We are delighted to be collaborating with LaLiga to offer football fans around the world a digital collectible experience designed to match their passion for the game. LaLiga Golazos will allow fans to own a piece of La Liga history and participate in a whole new kind of football community that honors and rewards them for their passion.”I announced Jorge Urrutia del PozoGeneral Manager of LaLiga Golazos at Dapper Labs. “We are delighted to have Ansu Fati, João Félix, Luka Modrić and Marc-André Ter Stegen endorsing LaLiga Golazos upon its launch and look forward to sharing these players’ iconic LaLiga moments with fans later this year.”
Packaging and technology used
LaLiga Golazos will offer different types of packages during the season.
Fans with access to the closed beta will be notified in advance of what the pack will consist of, the exact number of Moments in each pack, along with version sizes and different rarities.
LaLiga Golazos Moments are categorized into four levels of rarity: Common, Uncommon, Rare and Legendary. Rare moments have a smaller print rangeEvery moment is marked by official LaLiga tags guaranteeing its authenticity and ownership, all recorded on the blockchain.
LaLiga Golazos is based on the user-friendly and environmentally friendly Flow blockchain technology originally designed by Dapper Labs to power consumer experiences at scale.
Flow is the blockchain of choice for major sports organizations and leagues around the world including NBA Top Shot, NFL ALL DAY, and UFC Strike.
Fans will be able to buy, sell or trade LaLiga Golazos at any time through a the shop dedicated on Flow, as well as showcasing their new digital collections on their social profiles.
This partnership, as well as the inclusion of Mediapro, is organized by LaLiga North America, the joint venture between LaLiga and Relevent Sports that represents La Liga in Canada, the United States and Mexico.
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