JAMMA uses non-personalized ads from Google AdSense. Non-personalised ads (ANPs) are ads that are not based on past user behaviour. They are targeted based on contextual information, including approximate geographic data (eg at the city level) based on the user’s current location, current location, application content, or current query terms. Google does not allow personalized targeting, including demographic targeting and user list targeting.
Although non-personalised ads do not use cookies or mobile ad identifiers for targeting, they do use them to set a frequency cap, generate aggregate advertising reports, and combat fraudulent activity and abuse. Therefore, you must obtain consent to the use of cookies or mobile advertising identifiers for these purposes, where required by law, as defined by the Electronic Privacy Directive in certain countries of the European Economic Area (EEA).
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