Luxury brands confirm their participation

After the fashion shows in Paris, London and Milan, the Decentraland brands will welcome the creations of the most famous luxury brands. Paco RabanneAnd the Dolce GabbanaAnd the EtroTommy Hilfiger horsesNicholas Kirkwood Elie Saab And the imitation of Christ will be all in Metaverse Fashion Week, which will begin on March 24. A four-day event that will focus on digital collections, which users will see on virtual viewing platforms. Through which they will be able to interact in the shopping experience in Decentraland. In this way, even the most famous fashion houses will immerse themselves in a virtual world of fashion dominated by digital first entities such as The Fabricant, Auroboros, and DressX. Will they be able to get away with it? We are sure yes.

Metaverse Fashion Week: Luxury brands will take part in fashion shows in Decentraland

Although it will be held in Decentraland, Metaverse Fashion Week will follow a schedule of events in Milan, London or New York. A mix of fashion shows, presentations, installations and other types of events. For the occasion, the event will be hosted by Metaverse Shopping areadesigned to look like the Avenue Montaigne in Paris where you will sell the brands Both physical and digital items. “The introduction of purchasable and physically wearable items is important to the evolution of digital fashion in the metaverse“, he claims Sam HamiltonCreative Director of the Decentraland Foundation. Indeed, the true strength of this fashion week lies not only in the prevalence of digital experiences over physical ones, but also in the accessibility of luxury brands’ collections.

Given the success of digital collections during physical fashion weeks, it is no wonder that some of the biggest brands in the sector have chosen to participate in the Metaverse Fashion Week. How Tommy Hilfiger, for example, who preferred the show to be set in the metaverse rather than in reality. But not only. Dolce Gabbana Dundas recently confirmed their engagement, having already had experience in the NFT sector. Gucci, Balenciaga, Burberry and Balmain are still missing – the champions of digital fashion – but the lineup for the event appears to be still in the works.

“Some brands are naturally more willing to step it up than others, while others like to keep an eye on things before stepping in. This is what I expectedhe declared Shashi Menon, founder of Unxd. “They want to feel that the spirit, spirit and creativity of their brand can be better presented, thus reflecting what they stand for in the real world.Perhaps for this very reason, luxury brands that already have previous experience in the digital field agreed to participate in the competition First Metaverse Fashion Week. An opportunity to bring luxury brands closer to digital fashion, but also to convince users to frequent a platform like Decentraland.

What do you expect from the first fashion week in Metaverse?

“We are committed to being where the consumer is headed. Participation in the Metaverse Fashion Week will open the door to new consumers with whom we have not been in contact beforeSo he declared Avery Baker, President and Chief Brand Officer, Tommy Hilfiger Global. From what we know, the iconic fashion brand is executing its digital strategy quite a bit. And participation in Decentraland Fashion Week proves this well. in this occasion, Tommy Hilfiger One will appear The digital edition of his Spring 2022 collection In the event area designated for shopping. But that won’t be the only event that catches your eye.

Metaverse Fashion Week will be a good opportunity to see up close Selfridges NFT Project with Paco Rabanne and artist Victor Vasarely. And also to enjoy watching files Chanel films and the House of Lanvin in the virtual cinema. or even to get acquainted the new Digital fashion designers and brandswho will walk inNew Designer Streetcreated by the NFT Rarible Market. These include names like Perry Ellis, Fred SegalAnd the the factoryCharlie Cohen. And in order not to miss anything, the social game Dragon City will introduce Asian brands and designers, and Chinese fashion designer Guo Pei will create an experience.sensoryAnd the creator of the virtual museum, Meta Tokyo, will create it A pop-up museum of fashion photography and street style.

In short, a fairly large program of events in which users can freely participate. Moreover, visitors are given the opportunity to Access to the event using the digital wallet, which will allow him to buy and wear virtual clothes. And as if that weren’t enough, Metaverse Fashion Week will offer special prizes for the luckiest participants. Finally, for those unable to attend, Decentraland will be broadcasting the event on Twitch. If you want to get involved, you already know where to go.