Did I already mention the Metaversebut I will come back to it because it will be the same in all respects Great opportunity for marketing and for companies who invest in Advertising.
Some brands (including Nike, Gucci, and Dolce & Gabbana) have already landed in this virtual world and debuted with super exciting projects that instantly become status history, but the future developments will be massive.
it is expected that In the next 10 years, the metaverse will have about 1 billion users And that the market generates it It could reach 1 trillion (which is equivalent to 1 trillion dollars). An opportunity that is too tempting to miss, but at the same time it must be carefully considered and studied in order to understand how to make the most of it.
In fact, the advertising mechanisms in this world will be quite similar to those currently used for online advertising: advertising space will be provided to be purchased through auctions, which we know very well (bidding). Each user will be assigned a profile, as is already done in an elementary way when using Google or any social network.
The strategy will be very similar to automated advertising (Although we must not forget that the same GDPR rules that now regulate the use of third-party cookies will apply to the metaverse).
Let me also make two hypotheses: in the metaverse there will be online stores to display ads and directly try and buy products, as is already the case on Facebook and Instagram. The metaverse, from this point of view, can offer unimaginable opportunities.
Interesting example: The Vienna Tourist Board has held a contest in Decenterland (one of its metaverses already on the internet) that awards a trip to the Austrian capital. To enter the contest, simply have a conversation with Dr. Freud in the metaverse and then fill out an online form.
conclusions? Marketing in the metaverse will in no way replace existing forms of internet marketing (At least not in the short term.) The Metaverse It will actually be added to the latter.
Among the countless innovations that the metaverse can bring, there are certainly new ways of telling stories (innovative storytelling) and engaging ad experiences (new entertainment) for users. In short, a good opportunity for brands to tell the brand story, enhance brand reputation and generate income.
We need to study and understand this new tool as soon as possible. Why, we can tell you that, but we know this very well: no pain no gain. May the best win.