The commission aims to do something more ambitious. According to the source, he plans, through the Virtual Reality Alliance, to address a series of technologies and services that will serve the Internet of the future: Network architectures, smart contracts, digital payments, 6G (Ericsson leads the European Hexa-X project) but also rules to protect people’s anonymity and confidentiality. Or use technologies like blockchain. decentralizationone of the most well-known metaverse platforms, relies on Ethereum to enable transactions and purchase of virtual “land” parcels.
From hardware to software
Brussels wants to work on the same devices for virtual reality, based on the European passport of the giants in the optical sector. How LuxoticaThis is correct With Meta, he developed a pair of smart glasses, Ray-Ban Stories. In May, he was immortalized by a photo posted by Zuckerberg intending to explain the functions of the neural bracelet to Leonardo Del Vecchio, who died at the end of June, to control virtual reality devices. But in Brussels, our source says, we’re also looking at German Zeiss is the champion of optical technologies.
Then there is the strip the games Which, in addition to the thirst for virtual reality and augmented reality applications, is an area for developing technologies that will be exported elsewhere. This is evidenced by cases like Roblox or Epic Games, just to mention the two most obvious cases. In Europe in 2021, the turnover was 23.3 billion, according to the European Games Association. The giant Ubisoft is at the helm of a vibrant industry, with development studios growing in all countries. for this reason China has returned to investing heavily in the European Games.
since the beginning of summer Tencent, Dragon’s digital conglomerate, which was most famous for its investment in startups in the old continent after being hit by President Xi Jinping’s restrictive policies, resumed writing checks. Back to one of her main businesses: games. A sign that video game developers in Europe have a lot to say, both from a technological and creative point of view.
Finally there is the industry clause. In 2021, the European Investment Bank (EIB) asked digital companies in the Old Continent which technologies they work with. and the Virtual reality was the least popular at 9%among the people interviewed. According to a survey conducted by The Innovation Group and Web3 Alliance, the first Italian association of companies participating in the metaverse, 75% of the companies interviewed (80% if we consider medium and large companies) are interested in the world represented by Web 3.0, the new frontiers of the Internet that include augmented and virtual reality , non-fungible tokens and metaverses, but only 4% pursue knowledge with concrete actions to use it.