Many readers commented on the news of the opening of a large pharmacy in Piazza Garibaldi, on the ground floor of Palazzo Fainardi.
There are those who consider the new activity a useful service, while many question the aesthetic choice of storefronts (seven in all) and ask the municipality to pay more attention to the urban context.
Overall, the opening is an opportunity to revive a discussion about commerce that is changing as historic stores gradually disappear, giving way to chains or vacant ones. A phenomenon that is now affecting even the most central city street
Among other things, the procedures for the formation of the new Commission for Urban and Architectural Quality are currently being completed.
Raffaella abbreviates: “Only the store itself is ugly, but in fact it has crazy prices and all possible brands.” Elisa also pays attention, saying, “I understand the owners of these properties, they ultimately rent to whoever provides the necessary protection because the law, if the tenants don’t pay, doesn’t help.”
For Antonio, a shop window is “not pretty but it’s always better than an empty space, which becomes dusty over the months and full of cobwebs, you’re welcome. At least there are lights and people passing by”.
“The historic center must have the same protection as a self-respecting shopping center: signage, shop windows, cleaning, personnel. The apothecary in question opens only in sales centers (Fidenza, Castelvo di Bologna, etc.), and if so Exception, it should have a coordination of cities. At least, there should be a real estate office in the municipality that sets the rules, ”Elisa objects.
Paolo: “After eight years of scaffolding and huge billboards… There are five pharmacies within 100 metres, if I’m not mistaken even the pharmacies behind the Governor’s Palace. This city is really clearly getting worse.”
“It’s beautiful,” Biagio argues sarcastically, “this movement of grumpy urban aesthetic and nostalgic romanticism. The haughty, aristocratic air of indignation even for the products displayed in the window is also beautiful. Haute couture where they can’t even get in…that they would have come out.” derailed on the same day as the inauguration.”
Angela states that “management, without prejudice to objective and subjective requirements, cannot ‘prevent’ a business because it is not suitable for the place.” Mario replies: “However, it should be able to prevent the windows from being filled in such a vulgar way, like distorting the context of building the entire square. Otherwise, what’s the point of imposing the colors of the facades?”.
Brunetta is nostalgic: “For those who come from Parma and remember the historic pastry shop Bizzi, it’s really sad to see this space so crowded. It’s good in the shopping center but not in Piazza Garibaldi.”
The city is changing and the debate is very open.
Pharmacy opens in the square. Seven windows in the historic building – photo
The city core is enriched with a new store. The Medi Market pharmacy is open on Piazza Garibaldi, on the ground floor of the historic Palazzo Fainardi. The store in Parma is the twelfth store in Italy for the brand of the Belgian Medi Market Group, active in the pharmacy and pharmaceutical supply sectors active in Belgium, Luxembourg and France. Eight employees have been appointed. The spaces of Palazzo Fainardi, from the Middle Ages, were for more than fifty years the site of one of the most famous cafés for Parmesan writers and closed in 1949. Over the years, it also housed a shoe shop, an optician, and a café.
Marco Fasini’s photo