Gucci Announce an appointment Robert Trefuss As CEO of a company Gucci Vault and Metaverse Ventures, effective November 1, 2022. The new role adds to his existing role as Senior Executive Vice President, Corporate Strategy and Brand. As CEO of Gucci Vault and Metaverse Ventures, Triefus – reads the note from home – “will focus on emerging opportunities to expand the brand, define further impetus for metaverse and gaming related strategies and oversee Gucci Vault, the online experimental space launched by Gucci in September 2021”.
work closely with Marco BizzariPresident and CEO of Gucci, Triefus will be responsible for shaping the brand strategy in these strategic areas, which he helped develop, having worked with the teams involved in defining the brand’s approach and positioning in games and Web3, and when launching the Gucci Vault project.
With the aim of further developing the brand’s activities within the metaverse and the gaming world, Michael Barillarocurrently Director of New Games & Collectibles Business, has been named Vice President of Metaverse Ventures.
Robert Trevos joined Gucci in 2008 as Director of Global Marketing and Communications. He then held positions of increasing responsibility, becoming Executive Vice President, Chief Marketing Officer in 2012, Executive Vice President, Brand and Customer Engagement in 2018, and then Senior Executive Vice President, Corporate Strategy and Brand in 2022.