Sandbox, the metaverse and web3 decentralized user-generated solutions platform for Arianee brands, has announced its partnership to provide users with the first service for merging real and virtual assets through NFT solutions. Thus the concept of products is introduced “metaverse ready”, i.e. the ability to insert an NFT related to a real asset into the metaverse. If you own a real NFT, you can get the corresponding thing in it sand Vice versa. Brands that create NFTs on both platforms will be able to offer them to their customers through a simple interface. The first brands to use this service will be announced in the spring. The Arianee Association has more than 40 members, including Moncler, Breitling, Mugler, Panerai, IBM, Ba & Sh, IWC, Paris Fashion Week and the Richemont Group.
The stakes for brands wishing to establish themselves in this new reality are very high: According to Forbes, in fact, the metaverse offers a revenue opportunity of $1 trillion. “The avatar is the main landing point for users to enter the metaverse,” says Sebastien Bourget, Co-Founder and COO of The Sandbox. “Own your identity and express yourself by bringing your favorite brands from the physical world into the digital world and bringing back a sense of belonging while wearing an avatar Your presence in the metaverse will be a great attraction. We are proud to collaborate with Arianee in this aspect and to join the association to work with some of the best brands in the world”. , pushing the boundaries of innovation and creating a bridge between their traditional model and those new spaces. Their customers will now travel seamlessly between the physical and digital worlds.”