Lo is behind the economic engine of Italian tourism the shopping. The most recent study presented by Tourism Answers In Bologna, on the occasion of the third phase of the “Shopping Tourism Tour 2022”, highlights the close link between foreign arrivals and the stability of GDP: “Between June and October – he explains Francis Desisari (pictured), the head of the Risposte Turismo – Molise, Campania, Liguria, Lombardy, Lazio, Sardinia and Piedmont have reached values equal to or even higher than the pre-Covid data for tax-free shopping: in all, it brings together 2 million tourists who have been deliberately devoted to a shopping trip in Italy , compared to spending 2.6 million euros recorded only in the cities of Milan, Florence, Venice and Rome. If 6 out of 10 foreigners buy food and wine products, 15% of business travelers would like to support a satisfy purchase.”
Shopping in Italy accounts for 14% of the reasons for visiting Braziliansbut it turns out to be a sensitive voice, too British (9%), The Americans (8%) f Germans (8%). The shopping tourist proves to be an excellent repeater (71%), attracted by sales (67%) and fascinated above all by the retail shops in the historic centers (61%), a recognized model for Italy compared to other competing destinations. In fact, there is a growing interest in the so-called “workshops of expertise” (63%), where the purchase is placed in the context of its artisanal tradition, the average cost of 105 euros per day is preferred.
Alberto Caspani