After retiring at the end of last season, Valentino Rossi Find another pole position: the one at Metaverse. And so on The birth of the VR46 Metaverse: an almost natural expansion of the historical brand, one might say, given that the initials are the same as VR.
But what is this? The VR46 Metaverse was created from a joint venture with the Italian media that owns The Hunders A company that aims to develop unique content associated with the VR46 brand in the fields of games and NFTs (Non-Fungible Token: If you’re wondering what it is, don’t worry, we have our own.)
The long-term goal, which will be reached stage by stage along the path of a multi-year roadmap, is to create a global and virtual platform dedicated to Valentino Rossi, the VR46 Racing Team and the Academy that is also a point of contact with the many fans of the Doctor, offering them new and unexplored possibilities to interact.
The first VR46 Metaverse-branded content arrives already during 2022 Aiming to engage historical fans of the Doctor but also to attract a new audience, as Valentino himself explained:
Entering this sector is a really stimulating adventure that I have decided to tackle in a structured way with high-level partners. I am delighted to be able to reach fans all over the world, giving them the atmosphere and enthusiasm of VR46 through new technologies and I believe this project is a very important step forward for the brand.
For more information about the project, you can refer to the official website of The Hundred: you can find it at the link in SOURCE.